There’s more to dieting than just sheer willpower and self-control. The presence of friends, late night cravings or the temptation of alcohol can often simply be too strong to resist. Research in the UK monitored the social and environmental factors that make people, who are following weight management programs, cheat. Eighty people who were either part of a weight-loss group or were dieting on their own participated in the one-week study. They were given mobile phones on which they kept an electronic diary of all the temptations that came their way, and the situations during which they gave in to these temptations. This helped the researchers to make a complete real-time record, known as ‘ecological momentary assessment,’ of participants’ dietary temptations and lapses.

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Source: Springer Science+Business Media. “Tip to dieters: Beware of friends and late night cravings.” ScienceDaily. ScienceDaily, 24 February 2014.